Apple won its position back from Microsoft in the global market

According to the latest ranking of NASDAQ, Apple defeated Microsoft, Amazon, and Alphabet, and became the most valuable corporation in the global market again. Up to the closing a few days ago, Apple’s market value reached 914.9 billion dollars, surpassed Microsoft, and became the most valuable corporation in the global market.

Microsoft’s market value is 914.4 billion dollars, taking the second place. Amazon reached 891 billion dollars, taking the third. Alphabet reached 834.6 billion dollars, taking the fourth.

Since 2012, Apple has always been the most valuable corporation in the world. However, in November last year, Apple announced catastrophic quarter performance that iPhone sales fell 15% year-on-year,  and he worst performance is in the Chinese market. Between November and December 2018, Apple’s share price has fallen by about 16%. Since then, the it has adopted a more aggressive sales strategy to compensate for losses, lowering prices in some countries and expanding additional trade credit.

Microsoft overtook Apple in November last year. Under the leadership of CEO Satya Nadella, Microsoft has made its share price gradually increase by focusing on the business areas it is best at, while abandoning others that it isn’t good at.

Entering 2019, especially after spring, Apple’s share price has been recovering, taking over the first place with Microsoft repeatedly. Some analysts pin their hopes on Apple’s growing services, including Apple Music, the App Store, the upcoming Apple TV+ video service, and the currently available Apple News+. While these services may provide a boost to profits, the real benefit is locking people in Apple’s ecosystem. If people enter Apple’s services, they are less likely to switch to Android, Windows or Chrome OS.