What’s Wrong with Apple’s MacBook? People Asked Around

Tim Cook, the CEO of Apple company, often teases Windows PC stagnation with the venerated MacBook line. But these days, it isn’t quite venerated according to the recent earnings conference calls.  So, what’s wrong? People started asking around.

Many industry analysts are seeking answers, while IDC revealed their thoughts: MacBook used to be the best laptop in the world, but that was already in the past.

Apple announced this last week that it sold 4.3 million Mac, an 11% drop compared to the same period previous year. That comes after a bleak showing in the March Quarter when it sold only 4 million Macs, a 12% decline over the last year. In the meantime, a year-to-year growth has been seen on Windows PC including Hewlett-Packard, Dell and Asus, according to market researcher IDC’s most recent figures. And Asus pushed Apple out of the number 4 spot in over PC shipments. That’s why CEO Tim Cook has been silent lately during earnings conference calls.

“MacBooks are some of the best designed products, BUT they are no longer… the most interesting products,” Said IDC analyst Linn Huang.

Jerry Zigmont, owner of MacWorks, said, ” It just seems that Apple is ignoring their lineup of desktop and mobile computer. So much time has elapsed and so much has been ignored.”

Is it all Apple’s fault?

Intel may be part of Apple’s stagnation problem, though. Another authorized Apple consultant could be that it isn’t that Apple’s just dragging their feet and not innovating – they haven’t had the components to make a next-generation-worthy computer. There haven’t been good enough processors. They don’t release something until it can be the best it can be.

The point is, OS X/macOS must now increasingly compete directly with iOS, diminishing the former’s importance. While you could call that “neglect” it’s more a matter for Apple of establishing priorities in a competitive mobile market.